Notes and Observations of Building and Growing Online
Practical takes on projects, strategy, design, and the business of web dev.
Mixing personal experiments with client-ready advice.
Why Your Small Business Needs a Website Built for Flexibility and Scale
A simple website is only the beginning. Learn why small businesses should build on a flexible, scalable foundation that supports payments, automation, integrations, and long term growth.
Vibe Coding and the Future of Web Development
Vibe coding is an AI-assisted development workflow that helps businesses prototype faster, ship integrations quicker, and build smarter WordPress and SaaS-style systems when implemented with proper engineering oversight.
When and Why to Use a Headless CMS
Headless CMS architecture separates content from presentation, allowing teams to ship faster, scale across platforms, and avoid developer bottlenecks. This post explains when headless makes sense, when it doesn’t, and how WordPress fits into a modern headless stack.
Why I Chose a Static Site Generator Over WordPress
Even though I primarily build WordPress and WooCommerce sites for clients, my own brinkerwebdesign.com runs on Jekyll. Here’s why a static-site generator was the right choice for my workflow, my business, and potentially for yours.