Abraham's Men's Products
An e-commerce site based on WordPress.
The WordPress theme was created from scratch using a Yeoman generator from Wesley Todd.
npm install -g yo generator-wordpress
sudo npm install -g yo generator-wordpress
yo wordpress
Then a blank boilerplate theme from Matt Banks was customized using Grunt and SCSS for rapid development.
The e-commerce portion uses WooCommerce and SEO by Yoast. A location plugin was added so customers can find nearby retailers.
The crown jewel is the social media workflow: a combination of API calls and plugins creates a smooth pipeline for content management.
An Instagram post pushes image and content to the WordPress API as a pending post (image → Featured Image, content → Body, first three words → Title, hashtags → Tags). An hourly cron job publishes new posts; on publish, the sharing plugin posts to Twitter, Facebook, Google+, and Tumblr with the same featured image, title, content, hashtags, and backlinks.
