A long running partnership with continuous improvements
New features and hosting support
3rd Coast Appraisal is a Texas based appraisal and liquidation company specializing in machinery, industrial equipment, business asset valuation, and managed auctions. The project began as a branding engagement and evolved into a fully custom WordPress powered business platform that supports real operational workflows. Over several years I rebuilt the brand identity, created a custom theme, and developed a secure backend that manages appraisals, lots, auctions, and remarketing.
Project Overview
The platform was designed to support the company as its services grew and now includes:
- Custom WordPress theme built from scratch
- Auction and liquidation management tools
- Role based user permissions
- Lot listing and remarketing workflows
- Fully responsive, SEO optimized interface
The goal was to create an intuitive platform that removes third party limitations and gives the business full control over digital operations.
Before
- No website or digital presence
- No brand assets or identity
- Auction information managed manually
- No workflow for posting or remarketing assets
After
- Fully branded custom WordPress site
- Centralized auction and listing management
- Improved SEO performance for appraisal and liquidation
- Locked down role based admin menus
- Faster content and auction publishing workflows
Brand Identity and Logo Development
The visual identity started with a simple sketch provided by the client. I produced clean vector artwork, mockups, and scalable brand components for use across the site and printed materials.
Custom WordPress Theme
The theme was built without page builders using clean PHP templates, SCSS, and lightweight scripts. This approach ensures:
- Mobile first performance
- SEO friendly markup and schema
- Maintainable template structure
- Custom templates for auctions and asset listings
Custom Auction, Lot, and Liquidation System
A large portion of the build focused on a backend system that manages every step of auction and liquidation operations.
Custom Post Types
- Auctions
- Lots and asset groups
- Direct sale items
- Remarketing listings
Custom Taxonomies
- Asset categories
- Industry or equipment type
- Lot condition and status
User Roles and Permissions
- Administrators with full system access
- Auctioneers who manage auctions and lots
- Sales teams for listings and remarketing
- Limited staff with restricted access
This structure keeps data organized and gives staff access only to what they need.
Operational Improvements
- Increased appraisal inquiries after SEO improvements
- Faster publishing and auction preparation
- Centralized storage for photos and item specifications
- Ongoing partnership for hosting and maintenance
SEO Results
- Better visibility for Texas appraisal services
- Higher organic traffic for liquidation searches
- Strong local ranking across regional terms
See How This Approach Can Work for You
3rd Coast Appraisal is one of my most complete custom builds including branding, design, advanced WordPress development, and SEO strategy. The platform supports real business workflows for auctions, appraisals, and liquidation services.
If you need a custom system for appraisal or auction management this project is a strong example of what a tailored WordPress solution can deliver.
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